Is creating an impact map important? If your answer is a yes to this question or if this question has bothered you, then you are not alone. Impact map plays a crucial role in aligning business objectives with product goals, bringing the team on the same page, and steering away…

Persona Spectrum is the new black. It aids in understanding related mismatches and motivations across a spectrum over different scenarios. It is beneficial in dealing with a wide range of users’ needs, experiences, behaviors, and goals. Why use a persona spectrum when I already have user personas? Does it feel…

Prioritization — narrowing the list of demands and feature requests is the most challenging responsibility for Product Managers. So you must make the most out of the opportunity and prioritize features solving real customer problems. An efficient prioritization process solves a real problem for your customers, garners support from stakeholders…

Product management is an ambiguous and ever-evolving field. As a product manager, you wear multiple hats to drive your product from ideation to a successful launch. …